Similarly, the Morton family has had a long-standing meat and livestock heritage. William Morton was one of the original farming settlers to open up the Lake Grace farming district of Western Australia. Continuing the Morton’s family’s involvement with in the Australian Livestock industry Noel Morton also held key livestock roles with Elders. 

The Morton’s are a naturally gifted sporting family with Noel watching not one but three of his boys reach the competitive pinnacles of the AFL, with Jarryd returning home after his sporting career to run the family meat export business. Jarryd along with Noel bring an in-depth skill set to the L28 team and ensure only the most premium supply is selected for all L28 products.


Latitude 28°  is the amalgamation of two long standing Australian livestock families, the Williamsons and the Mortons. With the guidance of the senior hands Craig Williamson and Noel Morton the 4th generation of these families have come together to utilise the experience of their families to provide the international markets with premium Australian Beef. 

The Williamson’s involvement in the Australian Beef industry goes back over 100 years to the late R. B Williamson who came to Western Australia in 1904, purchasing a property in Dale river. Reginald was a member of the Australian meat board from its inception in 1935 and retiring in 1955. He played a key role in the international promotion of Australian meat in Britain and America. The line of work was then continued by Neil Williamson son of Reginald who held key positions with in the Australian livestock industry including State livestock manager of Elders from 1970-1983. Further continuing in the family tradition Craig the eldest son of Neil joined the Elders contingency in 1978. Craig has held several key livestock and export orientated roles throughout Western Australia for both Wesfarmers and Elders. 









Rhys looks after L28’s Operations and digital

strategy. Rhys brings invaluable international

trade and finance experiences to the L28 team in

areas including Foreign Exchange management,

international marketing and management

consultancy. Rhys has studied in both China and

Australia holding a Bachelor of Finance.


James Williamson looks after Marketing and

Sales bringing over 10 years of China focused

trade and investment experience to the L28

team. He has extensive Chinese and South East

Asian Networks and has studied in both

Australia and China holding a Bachelor of

Marketing from Curtin University.

Jarryd Morton looks after livestock and

procurement. Jarryd through his time as

professional Australian footballer has cultivated

a ‘can do’ competitive mindset. Jarryd’s valuable

farm and livestock experience gained working in

his family livestock agency and meat export

company equips Jarryd to manage L28’s key

supply arrangement.


Latitude 28 has assembled an experienced Management team and boards with a diverse range of skills spanning international trade, China e-commerce, digital marketing, livestock procurement, red meat export, mergers and acquisition, corporate advisory, financial analysis and foreign exchange management. 

Combined, this creates a dynamic team that is committed to further developing and scaling the L28 business.


Tim Slate


Tim is a Chartered Accountant and an Association Member of the Governance Institute of Australia and is graduate and member of the Australian Institute of Company Directors. Tim has held various roles as both Company Secretary and CFO of multiple ASX listed companies.


Yayou Fu


Yayou is an experienced Chinese sales and marketing professional and has held various roles in China in the Financial Planning and Investment industry. Yayou is well versed in the intricacies of China’s meat supply chains and hold a Master of Finance from Deakin University in Melbourne.



Scott Williamson

Scott has held various roles in the resources industry and more recently as an investment analyst and investor relations manager. Scott is currently Managing Director of Blackstone Resources ASX:BSX.


James Gibney

James has over 10 years of management experience in both the meat processing and mining services industries in addition to holding an MBA from Melbourne Business School.


James was formally Managing Director at ClearSky Industries Limited and is now a Corporate Advisor at Cumulus Wealth.


Craig Williamson

Craig has 40 years’ experiences in the livestock industry and has held several key livestock and export orientated roles throughout Western Australia for both Wesfarmers and Elders. Craig is currently the Livestock agent for landmark in Moora.


Noel Morton

Noel has over 30 years’ experience in the livestock agency and rural services industry throughout Western Australia. Noel is currently running the Elders Livestock agency at Beverley in the Avon River region.


Eugene Tse

Eugene has over 9 years experience as a Corporate Lawyer, specialising in mergers and acquisitions, equity capital market transactions and advising on securities law and listing rule matters generally. Eugene is currently a Corporate Advisor at Otsana Capital


At Latitude 28 we see ourselves as one of the 'Custodians of Brand Australia', and are proud to bring quality Australian produce to the international markets. We feel it is our duty to uphold the strong legacy of the Australian agricultural industry and offer a brand and product consumers can trust, which is engageable, traceable and interactable.

In doing so we strive to do our part in maintaining and potentially improving the positive consumer perceptions of Australian produce.