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ACBC National Briefing webinar

Latitude 28 Managing Director James Williamson spoke to attendees at the ACBC National Briefing webinar, about how we are using blockchain and other tech initiatives to better engage with Chinese consumers.

James featured on a panel at the virtual event this October, alongside General Manager for Austrade Greater China Daniel Boyer and Trade Commissioner Dane Richmond.

Latitude 28 were a great Australian case study, sharing how our fourth-generation livestock family is applying tech innovation to the benefit of our customer base in China.

The event was run by the Australia China Business Council in partnership with Australian Trade and Investment Commission (Austrade).

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