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‘Paddock to Plate’ Not Just a Slogan, But a Proven Chain

Thanks to James Dunn at Finfeed today, who goes in depth into the progress Latitude 28 Produce is making using technology to back our primary objective - providing premium Australian beef and lamb to international markets.

While China is now the biggest buyer of Australian beef, PwC estimates retail sales of fraudulent “Australian” branded beef alone is worth about $2 billion a year.

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